Fidelity Card / Visual Design / Branding

In the realm of creativity and design, I had the unique opportunity to lend my artistic touch to the world of Caffè Borbone. During my tenure at Diamante Content, I was entrusted with the task of conceiving a fidelity card that would become a cherished piece for coffee aficionados.

This wasn’t just about designing a card; it was about crafting an artistic masterpiece. Each fidelity card embodies the very essence of Caffè Borbone’s dedication to quality and excellence. With every stroke and every element, I aimed to create a visual symphony that resonates with the brand’s rich heritage.

Today, these fidelity cards have found their place in the hands of coffee lovers throughout Italy. They’re more than just cards; they’re tokens of appreciation, artful reminders of the extraordinary coffee experiences that await at Caffè Borbone.

The fidelity card design isn’t just a piece of plastic; it’s a work of art, a testament to the fusion of creativity and brand devotion. It’s a visual narrative that invites patrons to embark on a journey of taste and aroma, a journey that begins with a simple card.