"IMPLEMENTING REGENERATIVE PRACTICES WITHIN ESTABLISHED COMPANIES" IS A WHITE PAPER REPORT THAT AIMS TO DEMYSTIFY THE MANUFACTURING PROCESS OF DENIM BY MAKING A CASE FOR SUSTAINABILITY. THE FIRST PART IS CONSUMER-ORIENTED, DISCUSSING THE NEED FOR SUSTAINABILITY, THE CURRENT PRACTICES IN EACH SUPPLY-CHAIN STEP, AND THE MOST SIGNIFICANT OPPORTUNITIES FOR GROWTH. THE LAST TWO PARTS ARE AIMED TOWARD ESTABLISHED BRANDS, COMPLETE WITH A CONSUMER SURVEY TO EXAMINE THE MOTIVATIONS BEHIND DENIM PURCHASES AND AN ANALYSIS OF THREE DENIM BRANDS WITH REGENERATIVE PRACTICES IN PLACE. THE REPORT ENDS WITH A RESOURCE AND TOOL LIST FOR BRANDS TO FOLLOW.