Developed and Optimised recipe content for a global retailer researching relevant keywords, trending topics from Google trends and combining analytics data to provide content for recipes. Researched the images and related content to support the recipe developed

Results achieved on 15 optimised articles :

Sessions: 20k monthly

Bounce rate: 23% (comparable other articles 54%)

Conversion rate: 5.16% (website conversion 2.3%)

% Sessions reaching 75% Scroll: 76%