A client requested a fully responsive marketing website for their health-focused business, based on a reference site they already liked. The goal was to recreate the structure and visual direction while ensuring clean implementation, performance, and easy future content management.
I developed the project in Framer and delivered three distinct visual variations so the client could evaluate different layout and style directions before final use.
The main requirement was to closely match an existing reference website while maintaining flexibility for future content updates by the client.
In addition, the site needed to be reusable across multiple client projects, as the client planned to adopt this structure for other brands as well.
Solution
I translated the reference design into a structured Framer build and optimized it for scalability and reuse.
Key parts of the solution:
Rebuilt the reference design with pixel-level accuracy
Structured the layout so content can be easily replaced by the client
Created three visual variations to support decision making