Website Redesign for AMP – Industrial Manufacturer

Vishakha Dixit

Vishakha Dixit

Overview

Website Redesign for Advance Metal Powder – Industrial Manufacturer
AMP is India's leading manufacturer and supplier of wide variety stainless steel wires, high performance nickel alloy wires, other alloy wires.

My Role

Interface Design.
Responsible for research, wireframes, high-fidelity design, Information Architecture and handoff.
Optimising the already set up design assets and updating the design system.

Challenges

Made technical content easy to digest.
Built trust through visual design (color palette, typography, layout).
Helped the company look credible and export-ready.

Project Highlights

User-Centric Design to enhance B2B engagement and lead generation.
Built with clean visual hierarchy to present technical data clearly.
Created a professional, trustworthy brand feel suited for global clients.
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Posted Jul 22, 2025

Redesigned AMP's website for better B2B engagement and lead generation.

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Timeline

Sep 2, 2024 - Oct 1, 2024

Clients

Advance Metal Powder