Overview
Website Redesign for Advance Metal Powder – Industrial Manufacturer
AMP is India's leading manufacturer and supplier of wide variety stainless steel wires, high performance nickel alloy wires, other alloy wires.
My Role
Interface Design.
Responsible for research, wireframes, high-fidelity design, Information Architecture and handoff.
Optimising the already set up design assets and updating the design system.
Challenges
Made technical content easy to digest.
Built trust through visual design (color palette, typography, layout).
Helped the company look credible and export-ready.
Project Highlights
User-Centric Design to enhance B2B engagement and lead generation.
Built with clean visual hierarchy to present technical data clearly.
Created a professional, trustworthy brand feel suited for global clients.
0 likes · 6 views · Jul 22, 2025
Redesigned AMP's website for better B2B engagement and lead generation.
Timeline
Sep 2, 2024 - Oct 1, 2024