Super.ai is an enterprise-grade Intelligent Document Processing (IDP) platform that helps large teams automate unstructured workflows like invoice extraction, customs clearance, and logistics paperwork. The company raised over $25M and operates in a highly competitive space, where clarity of offering and credibility are key.

I was brought on as a web designer to improve how the brand positions itself online. This included redesigning their competitor comparison pages and reshaping the homepage to better explain the product’s strengths.

Instead of comparing Super.ai to specific competitors like ABBYY or Kofax (which created legal risks), we introduced category-based pages:

Template-based Tools

Hyperscalers

IDP Specialists

RPA

LLM Platforms

Emerging Workflow-native AI

iPaaS / Automation Suites

Each page follows the same structure:

Simple headline + category explainer

Comparison table: “Super.ai vs Others” across Business and Technical dimensions

Specific tools are still mentioned—just outside the table

Mobile-first layout that doesn’t overwhelm

Custom icon system for rating scores (◯, ◔, ◑, ◕, ●)

We reworked the hero section around a clear product prompt and animated visuals that sync with each feature. The idea: make Super.ai’s workflow templates feel accessible and smart without being generic.

Animated prompt carousel (e.g. “Extract fields from invoices”, “Classify PDFs into categories”)

Synced highlight on animated template cards

Bento-style feature grid below

Clear call to action that supports both technical buyers and business leads