Sam's Sweet Chili Sauce & Co

Sam’s Sweet Chilli Sauce Co.

Branding & Packaging Design

A Bold Branding That Turns Up the Heat

Sam’s Sweet Chilli Sauce Co. is a UK-based brand crafting hot sauces with locally sourced organic ingredients. The mission? Create a bold and distinctive visual identity that stands out on the shelves while capturing the intensity and quality of the products.

The Challenges

Design a striking, memorable logo that reflects the spicy personality of the brand.

Build a clear visual system to differentiate the three heat levels: • Sweet & Mild – A gentle kick. • Medium Hot – Perfectly balanced. • Super Spicy – Wild and fiery!

Emphasize the brand’s 100% British origin and commitment to organic ingredients.

Develop eye-catching packaging that’s instantly readable and shelf-ready.

Creative Direction

The logo features a textured, raw typography to express the brand’s authenticity, paired with a flaming skull icon that captures both the heat and bold spirit of Sam’s Sweet Chilli Sauce Co. The vivid color palette and playful illustrations reinforce a spicy, adrenaline-fueled universe that speaks to flavour chasers.​​​​​​​

A fiery project I had a blast bringing to life. Need a standout identity for your brand? Let’s work together!