Hi, I’m Reese, a content creator and creative strategist with a degree in digital marketing. I specialize in user-generated content that blends creativity with strategy to help brands connect with the right audience. Leveraging years of experience, I handle everything from scripting and acting to filming and editing. I also partner with brands to develop UGC concepts from scratch or source creators to bring existing campaigns to life. Whether you need direction, execution, or both, I deliver content that not only looks good but drives results across a variety of industries.

Twillory wanted to showcase the comfort and performance of their menswear collection with authentic, relatable UGC that could drive measurable results through Meta ads.

Ad 1: “No More Sweaty Dress Shirts” – a value-driven product benefit angle

Spend

$23,764.47

$505.18

Purchase Value

$44,526.82

$558.19

ROAS

1.87

1.10

CPA

$208.46

$252.59

CTR (All)

2.09%

2.84%

Purchases

114

2

Thumbstop Rate

22.08%

27.17%

Click-to-Purchase

1.22%

0.57%

AOV

$390.59

$279.10

✅ High-Converting Creative: The “No More Sweaty Dress Shirts” ad was the clear top performer — driving $44K+ in revenue, a 1.87 ROAS, and 114 purchases over 90+ days.

✅ Hook-Driven, Problem-Solution Angle Wins: This ad leaned into a pain point (sweat) with a clear solution, outperforming the lifestyle-driven narrative in both sales and purchase intent.

✅ Effective Use of UGC: Organic-style, relatable content built trust and influenced purchase behavior- proving that UGC can directly impact ROI when tied to strategic messaging.

Reese creates content that doesn’t just look good- it performs. Whether you need high-ROAS ad creatives or organic social that builds community, he delivers content that moves the needle.

"We loved working with Reese! His video was engaging, creative, and beautifully shot. He really understood the assignment and delivered content that felt authentic and high quality. We ended up using his video in ads, and it performed extremely well—proving just how effective his storytelling is. Would absolutely work with him again!”

I've worked with hundreds of content creators throughout my career, and finding ones who are genuinely authentic is always challenging. But working with Reese has been a breath of fresh air - he consistently delivers quality and authenticity every single time. What really sets him apart is the quality of his work and the creative initiative. He's proactively executed unscripted b-roll content ideas that turned into new winner in our ad account. In the UGC world, authenticity and talent are non-negotiable for high-performing content, and Reese brings both in spades. He's someone you can count on.