Photoshop Express Store Presentation

Agneta-Camelia Petruta

Mobile Designer
UX Designer
UI Designer
Adobe Illustrator
Adobe Photoshop
Figma
Phiture



During my tenure at Phiture, a leading mobile growth consultancy, I worked on a major project with Adobe to elevate the Photoshop Express app's presence on the Play Store. My role involved crafting visually compelling store previews and feature banners.

Project Highlights:

Store Previews: Designed a series of engaging Play Store preview images that effectively showcased the app's core functionalities, enhancing user understanding and appeal.

Feature Banners: Created high-impact banners highlighting new and popular features, driving user interest and downloads.

Approach:

Visual Storytelling: Emphasized key features through clean, vibrant visuals and concise messaging to capture user attention quickly.

Collaboration: Worked closely with Adobe’s team to ensure alignment with brand guidelines and marketing objectives.

User-Centric Design: Focused on creating designs that resonate with target users, enhancing overall user experience and engagement.



Outcome:

The project significantly improved the app's visual appeal on the Play Store, contributing to higher user engagement and download rates



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