Agneta-Camelia Petruta
During my tenure at Phiture, a leading mobile growth consultancy, I worked on a major project with Adobe to elevate the Photoshop Express app's presence on the Play Store. My role involved crafting visually compelling store previews and feature banners.
Store Previews: Designed a series of engaging Play Store preview images that effectively showcased the app's core functionalities, enhancing user understanding and appeal.
Feature Banners: Created high-impact banners highlighting new and popular features, driving user interest and downloads.
Visual Storytelling: Emphasized key features through clean, vibrant visuals and concise messaging to capture user attention quickly.
Collaboration: Worked closely with Adobe’s team to ensure alignment with brand guidelines and marketing objectives.
User-Centric Design: Focused on creating designs that resonate with target users, enhancing overall user experience and engagement.
The project significantly improved the app's visual appeal on the Play Store, contributing to higher user engagement and download rates