Roadmap Health is an innovative health tech landing page introducing a personal AI companion that guides users toward a longer, healthier life by analyzing test results, suggesting untested areas, and providing research-backed recommendations. The design positions the platform as an accessible, intelligent tool for proactive wellness, bridging the gap between medical data and actionable insights. As the developer, I focused on creating an engaging, trust-building interface that encourages user sign-ups and fosters long-term engagement in personal health management.

A calming dark green color scheme evokes growth, vitality, and nature-inspired wellness, contrasted with clean white text for readability and a subtle white logo for branding. Fluid, curved shapes in the background add a modern, organic flow, symbolizing life's roadmap. Bold, sans-serif typography emphasizes key phrases like "Your AI Roadmap to a Longer, Healthier Life," while supporting copy addresses user pain points (e.g., "Tracked your sleep. Maybe done labs. But what does it all mean?").

Single-page hero section with a centered, minimalist structure: Top logo and title, followed by an inviting headline, explanatory paragraph, and a simple email sign-up form. The layout uses ample white space and wave-like dividers to guide the eye downward, creating a sense of progression toward health goals. No complex navigation needed for this MVP-style page, keeping focus on the core value proposition.

Responsive and intuitive, with the sign-up form (email input and "Sign up" button) as the primary CTA for immediate action. Subtle animations on curves and form interactions enhance immersion without overwhelming the user. The content is empathetic and empowering, explaining the AI's role ("a personal AI that remembers what you've tested, finds what you haven't, and what to do about it—all backed by research") to build confidence and reduce health-related anxiety.