Visual Storytelling of Herbs Infused Brand!
I was tasked with developing a comprehensive brand strategy and visual identity for Khaasherbs, a new natural hair care brand. The goal was to create a brand that resonates with a health-conscious, environmentally aware audience, and positions Khaasherbs as a premium, natural alternative to conventional hair care products.
Key Responsibilities:
Brand Identity Development:
Created a strong brand identity, including a memorable logo, color palette, and typography.
Developed a brand style guide to ensure consistency across all marketing materials.
Packaging Design:
Designed minimalist and elegant packaging that highlights the natural ingredients and brand ethos.
Incorporated earthy color palettes and natural materials to appeal to the target audience.
Marketing Collateral:
Created a range of marketing materials, including social media graphics, website banners, and print advertisements.
Developed engaging content that highlights the benefits of natural hair care and the unique selling points of Khaasherbs products.
Digital Marketing Strategy:
Implemented a comprehensive digital marketing strategy, including social media marketing, email marketing, and SEO.
Created engaging social media content, such as product demonstrations, hair care tips, and customer testimonials.
Optimized the brand's website for search engines to increase organic traffic.
Campaign Management:
Managed and executed successful marketing campaigns to promote product launches and seasonal promotions.
Utilized data analytics to track campaign performance and make data-driven decisions.
Achievements:
Successfully launched Khaasherbs as a premium natural hair care brand.
Increased brand awareness and customer engagement through effective marketing campaigns.
Generated significant sales and positive customer reviews.
Positioned Khaasherbs as a trusted and reliable brand in the natural hair care market.
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Posted Nov 18, 2024
As a designer & marketer for Khaasherbs. I developed branding, packaging, and marketing, driving brand awareness & sales.
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