DSM Bright Minds Challenge

Background: DSM launched The Bright Minds Challenge to help scale up the next world-changing renewable energy innovation. They needed to find scientists and innovators from around the world to do so. Action: Research through social listening tools was conducted to understand these users and what social platforms they were likeliest to use. I designed the content and engagement strategy to uncover these innovators and spread greater awareness of the world’s renewable energy challenge. Impact: 3.5 million social media interactions Over 100 million impressions Winner of SABRE Award for “Best in Crowdsourcing & Co-creating”