Services

Picpay

Description

The Digital Wallet caters to small Brazilian sellers, aiming to improve financial management and access to credit. Based on research and usability tests, key user needs include better financial decision-making and increased access to credit for payment flexibility and income expansion. The project aims to be "The Seller's Financial Life Picture," offering tools for credit card management, balance tracking, and acquiring relevant products. It's structured around five pillars: education onboarding, card management, personalized transaction access, comprehensive data overview, and bill payment conversion. As the project lead, I oversee the design experience, ensuring high-quality execution aligned with visual design frameworks and style guides.