ART Exhibition began as a

ART Exhibition began as a bold visual identity built around movement, contrast, and strong geometric composition. I developed the original design using diagonal color bands, dimensional typography, and a high-impact palette to create something that felt contemporary, artistic, and immediately recognizable.

I later expanded the concept into a broader exhibition system to show how the identity could work across posters, tickets, brochures, editorial spreads, and multi-page publications. The focus was on maintaining a consistent visual language while adapting the system for both image-led and content-heavy layouts.

My role: Art Direction, Graphic Design, Editorial Design, Typography, Print Design, and Visual Identity.

The expanded applications are conceptual mockups developed from my original design to demonstrate how the system could scale across a full exhibition campaign.