Framer Expert

Meet part two of the Kensho project - a modern wellness brand created to help people restore balance and reconnect with nature in today’s urban world.

When working on the website design, our key goal was to achieve radical transparency in communication. The line of six supplements is clearly labeled and structured so that users instantly understand each product’s function—whether it’s improving sleep, reducing stress, or boosting productivity.

This commitment to transparency is reflected not just in design, but also in content: evidence-based data, lab reports, and detailed ingredient sourcing are accessible right on the product pages.

For users who are unsure of their needs, an AI assistant steps in - asking simple lifestyle questions and offering personalized recommendations. This makes the buying experience more meaningful, helping urban dwellers identify their problem areas and regain control over their natural rhythms.

It was equally important to preserve the lightness and harmony rooted in the brand’s Japanese philosophy through motion design. Subtle animations guide the user’s focus and set the tone for a calm, intuitive browsing journey.