Marketing Tool for Global Streaming Service
Tom Jones
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Posted Jul 16, 2024
CampaignID tool to replace Excel spreadsheets saving months of time cleaning data and millions in ad spend
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Internal tool for the global growth team at a major streaming company
Campaign ID tool that generates UTMs based on user inputs from drop down selectors and tracks the performance of those campaigns.
Dynamic Dropdown Fields
Our new application featured dynamic dropdown fields that allow users to select options based on context, minimizing the risk of choosing incorrect values and ensuring data accuracy.
Conditional Formatting
The implementation of conditional formatting not only enhanced the visual appeal of the interface but also provided immediate visual cues, guiding users through the process and reducing the chance of errors.
Real-Time Tracking
The application enabled real-time tracking of campaign performance, empowering the Paramount team to assess the impact of their strategies without delays or inaccuracies.
The Results
Following the launch of this web application, a thorough week-long audit was conducted to identify and rectify any potential errors. Remarkably, there were zero errors detected, exceeding expectations and providing the Growth team with newfound confidence in their campaign tracking. Our engagement helped them eliminate errors, gain operational efficiency, and ensure reliability in their process.