MIMS (Museum of Interactive Media and Software) in Atlanta commissioned an exhibit on the history of Apple software and needed a video to open with the story almost nobody knows — Ron Wayne, Apple’s third co-founder who sold his 10% stake for $800 in 1976 and walked away from what would become the most valuable company in history.
I was given the brief and went deep into research, sourcing archival photographs and historical material to build the narrative from scratch. The creative challenge: everything had to be museum-quality and historically accurate. The solution was to take authenticated archival stills and transform them into AI-generated animations.
The result is a piece that tells a story that’s never been told in motion before — the founding of Apple through the eyes of the man history forgot.