Maera — From Service Catalog to Guided Experience

Maera is a global business structuring platform operating across the US, Panama, and Dubai.

The old website listed every service they offered.

The problem: users landed on the page and couldn't figure out where to start. Every week, the team was answering the same questions over WhatsApp and email, questions the site should have been answering automatically.

The redesign wasn't about making it look better. It was about making it work better.

We rebuilt the information architecture from scratch. The new site works as a guided system: a clean homepage that acts as a hub, routing each visitor to one of three dedicated landings based on their profile and goal.

Each landing — US LLC, Panama, Dubai — was designed for a specific audience, with its own visual language, content hierarchy, and conversion path.

The aesthetic moved away from traditional fintech and toward something more editorial and sophisticated. Architecture as a visual metaphor for legal structure. Warm, neutral tones. Photographs that feel considered, not generic.

Dubai became the design benchmark — the page the client loved most, and the reference we used to push the rest of the site forward.

Full UX redesign (information architecture + user flows)

UI design system in Figma

Webflow build

Bilingual site (EN/ES)

5 dedicated landing pages + homepage