Cold Outreach Emails for a Software Development Company

Anastasia

Anastasia Tkachenko

Nota Bene: This is a portfolio sample. Following the NDA, the original company name has been replaced with a fictional placeholder.

Email #1

Subject: 5-star Clutch rating according to 87 business owners like you.
Snippet: Let’s connect! I help SMBs grow through software development.
Body:

Not a sales pitch.

Just wanted to learn about your company’s tech needs.
Hi! I’m [Name], reaching out from CodingPros — a software development company, where I run the Operations department.
I know for a growing company like yours, it often feels too early to invest in custom software development… until it’s suddenly too late and the need to build a custom product fast becomes critical. I bet you've already asked yourself questions like:
When is it time to start investing in custom software?
How much will it cost me to develop the digital product I envision?
Where to find a reliable tech team that wouldn’t feel like an outsider?
I’m ready to answer these or any similar questions regarding [Company] on a quick call. How about we schedule it right now?
Best regards,
Name, Job Title
Company Name

Follow-up email

Subject: Tech team to boost your company’s productivity by 20%.
Snippet: CodingPros: delivering custom software since 2015.
Body:
Hi, [Name]!
I know running a company keeps you busy, so I decided to follow up on my previous email.
I just read a McKinsey report that says investing in digitalization and software development gives companies a 20% productivity boost. It got me thinking: without a reliable tech partner, it seems unavoidable to fall behind the competition. That’s what we’re doing at CodingPros: saving businesses from losing the game to tech-savvy opponents.
Are you sure your current digital setup isn’t holding your company back? Let’s chat and find out!
Best regards,
Name, Job Title
Company Name

Follow-up email (option 2)

Subject: Everything you were afraid to ask about custom software.
Snippet: How much would an app cost you? Obligation-free answer.
Body:
Hi, [Name]
Just checking in, are you still open for a quick assessment of your company’s tech needs?
Earlier this month, CodingPros delivered a complex custom app for a company in your field, and I didn’t expect as many industry-specific pitfalls as we discovered during the development process. I thought you might be interested in hearing how it went — it could help you prepare for the moment your company needs to start a custom software project.
A few numbers behind the CodingPros story:
Founded in 2015
5.0-rated according to 87 Clutch reviews
120 English-speaking developers
That being said, my offer for a free consultation is still available. So, drop me a line to finally schedule it!
Best regards,
Name, Job Title
Company Name

Invitation email

Subject: Let’s meet at Web Summit 2025 in Lisbon.
Snippet: This event would be incomplete without CodingPros and you!
It’s your chance to meet CodingPros.
Body:
Web Summit 2025 Lisbon
You’re invited!
Hi, [Name]!
I’m excited to announce that on November 15, 2025, the CodingPros team is hosting a booth at Lisbon Web Summit. Not only is it an honor to be a part of such an amazing tech event, but also a great opportunity for you to meet us offline and finally explore our potential partnerships.
Who?
CodingPros’ Founders, Business Development team, and Engineers.
Where?
Lisbon, Portugal.
When?
August 15, 2025.
What’s the booth number?
Booth #75.
If you’re planning to attend, please click here for quick registration. Don’t miss your chance to find out how CodingPros can drive your growth with high-quality software reflecting your business needs!
See you in Lisbon,
Name, Job Title
Company Name
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Posted May 25, 2025

Wrote an email sequence that achieved a 42% open rate.

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Mar 5, 2025 - Mar 6, 2025