Feel the E-motion

Overview

This project was to create an Ad for an e-bicycle agency in NYC.

My prompt was to create an ad for an e-bicycle agency, and I used the audience inspiration to address the solution.

Goals that helped me get this project to the finish line: • Make an ad that is captivating and will attract the audience in question. • Let your creative spirit roam - I was free to move as I want creatively in this project.

Process

First I research what type of demographic I was aiming towards with this particular company's ad. Next, I made a mood board and got to the drawing board and thought of words as well as shapes that came to mind when thinking about electric bicycles.

Result

I used bright, vivid colors to captivate the new-age feel that electric bicycles give, as well as created the fade-in effect to demonstrate the importance of acceleration and speed, almost to the point of flight.