Huracán - Mexican Baseball Glove Brand Logo Creation
Christian Cruz
Aiming For The Top Spot
Solo Huracán Béisbol Mitt
Objective:
Establish "HURACÁN" as the leading Mexican brand for baseball gloves.
Design a logo inspired by the name “Huracán.”
Create high-quality gloves tailored for various skill levels: children, beginners, semi-professionals, prospects, and professionals.
Integrate the wind swirl and letter 'H' into the logo
-Original prompt
Solution:
Initially focused on logo design.
Expanded to developing a full visual identity, with future potential in glove design and website development.
Inspiration: Researched hurricanes, tornadoes, and related imagery.
Symbol Design: Integrated a distinctive swirl and customized “H” to create a memorable logo.
Font & Colors: Selected and modified a font to complement the symbol. Chose a sports-friendly color palette inspired by hurricane elements like hot air, cold air, and clouds.
Results:
Reach: 198,312 users in the first three months.
Website Traffic: 3,179 average monthly visits.
Athlete Endorsements: Players in MLB branches (Yankees, Diamondbacks).
Glove placement in the Japanese Baseball League (SoftBank Hawks).
Ambassador: The second-best softball pitcher with presence in international tournaments.
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Posted Sep 1, 2024
Designed the ‘HURACÁN’ brand logo and visual identity, leading to significant market reach, usage by players in MLB branches, and international recognition.
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