MoneyWave — supplier directory and payments platform
MoneyWave helps African importers find and verify China-based suppliers, then pay them securely. The core problem: the information needed to avoid getting scammed by an overseas supplier is usually locked behind paid WhatsApp groups and importation courses. The product's bet was to make the directory free and monetize the payment rail instead.
What I built
Faceted supplier directory. A searchable, filterable database of over 1,300 sellers spanning 16 countries, 17 product categories, and 8 seller types. Filtering works across all three dimensions simultaneously, with sortable columns and configurable pagination.
Trust scoring system. Each supplier carries a 1–5 signal derived from public post and buyer-comment sampling — reach, recency, whether a real contact is publicly listed, and reported buyer experience. The methodology is published on its own page so the score is auditable rather than a black box. Suppliers cannot pay to be listed or to rank.
Programmatic SEO surface. Individual landing pages for every supplier, plus generated category, country, and seller-type index pages. Dynamic Open Graph card generation via an API route so every one of those pages produces a correct preview image when shared.
Conversion paths. WhatsApp deep links with pre-filled message context at each decision point, routed to shipping and payment support rather than a generic contact form.
Supporting content architecture. Guides, blog, methodology, pricing, and FAQ sections built to carry organic search traffic into the directory.
Stack
Built in Next.js and React. Server-rendered directory pages for crawlability, dynamic routing for supplier and category pages, and API routes handling OG image generation.
Approach
The design problem here was density. A directory with 1,300 entries can easily become unusable, so the interface leads with two plain questions — where do you want to buy from, and what do you want to buy — before exposing the full filterable table. Trust signals are visible at row level so buyers can scan without opening individual listings.
Next.js supplier directory and payments platform — 1,300+ listings, faceted search, published trust-scoring methodology, and programmatic SEO across category, country and seller-type pages.