I created a logo for a Blackpool based drink mix. Brief was ...

I created a logo for a Blackpool based drink mix.

Brief was simple: it had to say Blackpool, not just print the name on a cup. So I built the mark as a mug with the Blackpool skyline poured into it: the Tower, the Ferris wheel, the coaster. Steam rising off the top. Two tone type stack (BLACKPOOL over BREW) for readability at small sizes, tagline “Improve Your Lifestyle” wrapped around the base like a stamp.

Warm coral to terracotta gradient against near black. Feels hot, feels local, feels like something you’d want on a shelf in Blackpool.