Sheer Chemistry is a hosiery brand celebrating diversity through inclusive nude tones for women of colour. I supported their marketing and content efforts by creating strong, relatable visual content and laying groundwork for future influencer collaborations.

Their main goal was to gain more brand awareness from 18–24-year-old university students.

In ten days, I completed this campaign by focusing on young people who enjoy fashion and want to remain stylish no matter the season—from wanting to cover up to stay warm in the winter to covering up blemishes in the summer.

I designed, shot, and edited on-brand visuals for Instagram posts, maintaining a cohesive aesthetic that reflects Sheer Chemistry’s identity.

Short-form video assets were created for Instagram Reels and TikTok, promoting Sheer Chemistry goods as being diverse in its use and how seamless they look.

I then edited video content using CapCut, adding dynamic text, sound syncing, and transitions to align with trending formats.

Content was then scheduled and managed using Planoly, helping the brand stay consistent across platforms while also posting during peak engagement times.

Conducted retailer research to identify potential growth opportunities.

Compiled a list of relevant influencers for possible outreach, including metrics like engagement rate, audience fit, and visual tone, to support future partnerships.

Helped improve consistency across social media platforms, strengthening visual branding.

Created video content that received over 4,000 organic TikTok views on a brand-new profile.

Increased engagement on Instagram, 67% of which came from the target demographic.

Delivered a targeted influencer shortlist to streamline future outreach and collaborations.

Provided fresh content ideas geared to Sheer Chemistry's aim of celebrating authentic beauty and inclusivity.