Tiktok is one of my favorite platforms because you can take a more chill and humorous approach with your audience. It also has a huge power. TikTok is the platform to showcase your personal story and get the audience to get to know your brand with quirky humor, viral audios, and CapCut templates that will have you LOLing. It depends what approach the brand would like to take but I think being silly and carefree on the platform gets people to resonate with your brand the most. If there's an audio going viral I make sure to make a TikTok using it, also being personal is super important having your tone be on the eye-level approach and showing the behind-the-scene of things also does great.
If you're interested, message me!
