Head of Digital

• Social media platforms management – LinkedIn, Instagram, TikTok, YouTube, Snapchat, Facebook

• Campaign management and A/B testing - LinkedIn, Facebook, Google Analytics

• Optimized social media performance based on market trends.

• Content creation for campaigns - Graphic and video, PR releases

• Led photography and videography of brand content, experiential, social media videos.

• Influencer marketing management

• Developed social media content calendars and activations for social media channels.

• Formulated and executed SEO strategy.

• Handled B2B collaborations and developed integrated marketing strategies.

• CRM for Brand Ambassadors management - HubSpot.

• Collaborated with cross-functional teams and C-level employees to optimize user experience on app and website.

Key Accomplishments:

• 2K followers in 2 months for TikTok

• 65% growth on LinkedIn in 4 months

• 72 social leads generated over a week for scholarships campaigns.