Pitbull do Corte 777 is a two-chair barbershop in Porto, Portugal, offering cuts, beard work, scalp micropigmentation (SMP) and hair art.
The challenge
Like most barbershops, revenue depended on walk-ins and irregular visits. The owners wanted predictable monthly income and a reason for clients to come back, without forcing anyone into long contracts.
What we built
A premium website in European Portuguese, with a dark, bold brand direction
An installable PWA (no app store needed) where clients choose a monthly plan and book their first chair
Monthly subscriptions with no long-term commitment
PitbullCoin: one coin per visit, coins never expire and are exchanged for products at the counter
A members-only feed with the studio's latest work and news
Booking and schedule management for both barbers
An admin dashboard to manage members, plans, bookings and coins
Timeline
Website and app designed, built and launched in 6 days.
Stack
Next.js, React, PWA (installable on iOS and Android), responsive design, Open Graph and social previews.
Result
The shop now sells subscriptions instead of single cuts, with loyalty built into every visit.