To address Tiger Friday’s low repeat customer rates, we developed a tailored Customer Retention Strategy. Thorough data analysis enabled us to identify customer segments, allowing customized retention efforts and enhanced engagement. Leveraging customer data, we executed targeted email campaigns, product recommendations, and exclusive offers to foster stronger connections and encourage repeat purchases. Additionally, we designed a loyalty program incentivizing repeat purchases, referrals, and engagement. With perks such as discounts and loyalty benefits, we successfully nurtured long-term loyalty among Tiger Friday customers.