Latte Quaranta: Milk Packaging Design

Packaging design for Latte Quaranta, a 1-litre milk made for coffee: espresso, macchiato, cappuccino and caffè latte.

The concept is built around one simple visual idea: milk pouring over the brand's signature red. The dripping white shape wraps around the carton, making the product instantly recognisable on the shelf and directly connecting it to the Quaranta brand.

Design approach: • Bold red and white palette, consistent with the Quaranta brand identity • Custom milk-drip graphic as the key visual element • Handwritten tagline "Gjithçka që ju duhet" ("Everything you need") adding a warm, personal touch • Clear back-of-pack layout for nutrition info, usage and regulatory details Deliverables: carton packaging design (front, back and sides), print-ready dieline, promotional visuals for social media.