Diduenjoy Website Revamp

A good website isn’t just one that’s well-coded. It’s one you don’t have to rebuild every time you have something new to say.

Diduenjoy is a customer feedback platform used by luxury brands and fashion giants. When I joined the project, their product had evolved a lot — but their website hadn’t. Outdated visuals, off-message content. It was time to realign the site with who they had become — and make it visible.

It was time to ship a site that reflected that evolution — something refined, fast, and effortless to update.

I teamed up with a brand consultant, a designer, and a motion designer to bring it to life. My role covered full site architecture, integration, and deployment.

I built a custom system of reusable sections in Sanity, so they can now: – create new pages without touching design – scale content in 3 languages (FR / EN / ZH) – stay perfectly on-brand with zero design drift

We launched a fast, multilingual, modular site: – Next.js 15 App Router + Tailwind v4 – Internationalization built-in (next-intl) – Deployed on Vercel (global) + Dockerized build for China – Tracking, SEO, redirects from the old site, LQIP, lazy loading… all the boring-but-vital stuff

Everyone had a role: Brand by Lavinia Cottafavi Design by Charles-Antoine Perrault Motion design by Aharon Ferradas

And me, for everything that makes it run — and keep running.