Increase Conversions With Google Ads Search & Display Campaign

Objective: To increase inquiries

Results: Generated inquiries across PAN India

Important Steps:

1. The current website was really messy so created entire new pages for

individual services. Separate pages for mobile and separate for the

desktop.

2. Created 4 different keyword segments as the budget was very high. (brand

keywords, competitor keywords, individual services keywords, brand

awareness keywords). Continuously monitoring and optimization

performed to increase inquiries.

3. Display Campaign performs really well. We have narrow down the

targeting with target and bid option. Example Combination of keywords

and topics, Keywords and interest etc.

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