Increase Conversions With Google Ads Search & Display Campaign
Neha K
Objective: To increase inquiries
Results: Generated inquiries across PAN India
Important Steps:
1. The current website was really messy so created entire new pages for
individual services. Separate pages for mobile and separate for the
desktop.
2. Created 4 different keyword segments as the budget was very high. (brand
keywords, competitor keywords, individual services keywords, brand
awareness keywords). Continuously monitoring and optimization
performed to increase inquiries.
3. Display Campaign performs really well. We have narrow down the
targeting with target and bid option. Example Combination of keywords
and topics, Keywords and interest etc.
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Posted Mar 14, 2024
I've created Google Ads campaign featuring two types: Search and Display. Within just 1 month, it has yielded 6716 conversions, with a cost per conversion 7.84
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