I started working with machine learning and AI in 2017 at a ...

I started working with machine learning and AI in 2017 at a startup called Sentifi, based in Zurich. We also had an office in Ho Chi Minh City, where we built market signal systems for the stock market.

Since then, I’ve been focused on helping brands prepare their content for how AI actually works.

Most small and mid-sized companies don’t have a content problem, they have a clarity problem.

Their blogs, pages, FAQs, videos, social posts and so much more exist, but they’re scattered. Humans can follow them. LLM-AI systems struggle.

I launched Big Nova to help brands organize and create content so it’s understandable, retrievable, and trusted by LLMs, AI search, and generative platforms.

No hype. No fear tactics. Just clear thinking, clean structure, and long-term discoverability.