Sister Stride is a club run by women (pardon the pun), for women. They needed a visual identity that stood out on socials and captured the powerful personalities of their members.

We wanted a typeface typography that mimicked the contrasting shapes created by the runner's body: straight arms, curving back, swishing pony tails and powerful strides.

We ended on this: a perfect blend on harsh angles, varied weights and smooth curves.

We went for strong, feminine colours that feel bold but aren't traditionally girly. Our highlighter yellow turns heads and all of the colours are selected to look good on all skin tones, to ensure that merch and running gear looks good on all members.