ADIDAS: Harden Vol. 2 Motion Graphics
Scott Nichols
With the launch of NBA star point guard, James “The Beard” Harden’s, second shoe; Adidas has put together the “Gas. Break. Cook” campaign.
The marketing initiative highlighting Harden’s on-court technical prowess and capabilities to shake-n-bake his opponent out of his shoes.
I was contracted by Adidas to produce four motion graphic videos that complemented the retail and POP display of the shoe. adidas.com
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Posted May 19, 2025
For the launch of the NBA's James Harden shoe, I was contracted by Adidas to produce 4 animated videos that complemented the retail and POP display in-store.
