RentSpree, a pivotal player in the residential real estate market, sought to revamp its digital platform to better serve real estate agents, owners, and brokers. The primary objectives were to create a more user-friendly experience, increase conversion rates, and modernize the visual design to resonate with the industry's dynamic nature.

The RentSpree website faced notable challenges:

Information Architecture: The structure of the website made it difficult for users to find and process information efficiently.

User Engagement: The site struggled to engage its target audience effectively, reflected in less-than-ideal interaction metrics.

As a UX/UI Designer, I collaborated in the redesign of the pre-login website. My responsibilities included:

Design: Implementing the new RentSpree visual identity that reflects the modernity and professionalism of the real estate industry.

User Experience: Ensuring the website offers a seamless, intuitive user journey from the first point of contact.

The redesign followed a structured, user-centered approach:

Empathy: Engaging with key stakeholders to understand their needs and preferences.

Define: Setting clear, actionable goals based on the insights gained.

Ideate: Brainstorming innovative design solutions that align with the defined objectives.

Prototype: Developing wireframes and prototypes to visualize the new design direction.

The redesign introduced several key enhancements, using Figma and Webflow as the primary design and development tools:

Revised Information Architecture: Restructured content and navigation to streamline the user journey.

Modern Visual Design: Updated the color scheme, typography, and branding elements to reflect a modern, professional look.

User testing will play a crucial role in the launch of the new website, and will inform iterations and improvements post launch.

Testing Methodologies: We will execute A/B testing and usability sessions to gather actionable feedback.

Key Findings: TBD

‍

See my portfolio here