Sweet’N Low: Handcrafted Paper Worlds
Erik Buth
Sweet N Low
For this project, we created 11 mini-worlds, all out of paper, for a complete refresh of Sweet ‘N Low branding materials. Photos of the sets were used for the sweetnlow.com website, web banner ads, magazine print ads and as reference models for the 15 second animated spot. All of the elements were made by hand out of paper, cardboard, glue and tape, inspired by the original and innovative Sweet N Low paper package.
My Role: Creative Direction, Design. Produced by Blind
The 15 second TV spot we made for the campaign.
The key art images we designed and created were used as the foundation for the TV spot as well as being used in print ads and the Sweet N Low website.
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Posted Jul 23, 2026
A handcrafted campaign world for Sweet’N Low: 11 paper-built miniatures created for web, print, banner ads, and a 15-second animated spot.
