Dynamic E-commerce Website Redesign

Overview: Juliet Creative is a bold, contemporary agency that champions design with intention. This project focused on crafting a refined brand identity and an immersive digital experience that embodies Juliet’s philosophy: poetic storytelling meets sharp creative execution.

Developed a modular visual identity system blending elegance with edge

Designed a high-impact website experience optimized for storytelling and case study presentation

Built flexible templates for showcasing creative work across multiple media formats

Integrated subtle motion and transitions to elevate the user journey without overshadowing content

Creative Direction: The identity draws from editorial aesthetics with a modern twist—think serif-meets-sans, high-contrast palettes, and considered whitespace. The website experience flows like a narrative—each scroll revealing a new chapter in the Juliet story.

Tech & Tools: Figma for design system and prototypes After Effects for motion prototyping Webflow for interactive build GSAP for scroll-based animations

Results: The new identity and site positioned Juliet Creative as a premium boutique studio—driving increased inbound leads, better client alignment, and recognition across design communities.