🎥 Showreel for Brand Agency

This one was a sprint — but the kind I weirdly enjoy.

Sploosh Media Lab asked me to craft a brand showreel for United Farmery Creamery to showcase their identity work. The goal? Make it feel premium, thoughtful, and ad-ready — something that doesn’t just show work, but helps bring in real leads.

I was in charge of everything: scripting the flow, editing, animating, designing transitions, building product mockups, handling sound design — the whole shebang. Used Premiere Pro, After Effects, Photoshop, and Illustrator to stitch it all together.

Here’s the twist: I had to pull it off in just 2 days. The initial assets were… let’s say, “less than polished.” Mockups were rough, direction was vague, and I had to dig deep to make sense of the branding with minimal data.

Instead of fighting the chaos, I leaned into it. I built a visual rhythm around their circular logo — using forward-moving transitions that pulse with the beat. That shape became my storytelling anchor. It pulled viewers in, guided their eyes, and brought consistency to scattered assets.

One of the biggest lessons I took from this? How to build a clean workflow when everything feels messy. No excuses, just solutions.

The final result went beyond what the client expected. Not only did it position United Farmery in a premium light — it actually drove quality leads when they ran it as part of their ad campaign.

Scroll through to check out some BTS: → rough storyboards

→ animation breakdowns