Sucker Punch

Matt

Matt Lee

Project Brief

Sucker Punch intro video for teaching series. I worked with the creative director and graphics team before putting together this animation. I was given a lot of creative freedom to put this together. The original idea was to create a "fight night" video that was gritty and had a printed newspaper texture to it. This is a combination of animated text with some chroma keying of video footage and animating all the graphics to really give it a strong punch.

Reference Images

Background created by graphic designer
Background created by graphic designer
Video still
Video still
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Posted Apr 28, 2025

The goal was to create a boxing ring/big fight introduction for a teaching series. This took 2 weeks to complete.