Built with Framer
Copywritng, design and development for Framer website(ATQLeads)
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Mehdi Hassan
Verified
Engineering a 230% Conversion Surge for ATQLeads via Visual Intelligence
📌 Project Overview
ATQLeads is a sophisticated GTM (Go-To-Market) engine combining AI agents, tech stacks, and fractional experts. Their original site struggled to communicate this "Three Pillar" complexity, leading to visitor confusion and missed lead opportunities.
I led a comprehensive brand and digital transformation—redesigning their identity from the ground up to position them as the premier authority in AI-driven growth.
Live Site: https://atqleads.com/
Built By: Mehdi Hassan
Key Result: +230% Increase in Lead Conversion
🛠️ The Strategic Overhaul
1. Identity & Modern Branding
We started with a total Logo Redesign. The goal was a modern, "Tech-Forward" emblem that felt integrated and scalable. This new visual anchor dictated the rest of the high-end "Pattern Branding" throughout the site.
2. Simplifying Complexity with Interactive UI
B2B Startups need to understand how the engine works. I developed:
Interactive Diagrams: Custom-coded visual maps that let users explore the ATQ Tech, Agent, and Squad pillars.
Animated Video Integration: Motion assets that present their offer in seconds, replacing dense walls of text.
Retail-Ready Case Studies: A new framework for success stories designed to build immediate trust through data and scannability.
3. SEO & Conversion Engineering
Beyond aesthetics, the architecture was rebuilt for performance:
Clean Pattern Design: A structured UI that guides the eye naturally to the "Talk to an Expert" CTA.
SEO Optimization: Re-engineered metadata and site hierarchy to capture B2B GTM search intent.
Before
🚀 The Result: Predictable Growth
The new ATQLeads platform is now a high-performance sales asset:
Conversion: 230% increase in visitor-to-meeting bookings.
Brand Authority: Positioned as an elite partner for SMBs and Mid-Cap companies.
UX Clarity: Complex AI workflows are now easily digestible via interactive motion design.
"When your tech is complex, your design must be effortless. We turned ATQLeads' sophisticated GTM engine into a clear, high-converting digital experience."
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Posted Jan 13, 2026
Full website and Rebrand... designed for GTM agency in figma and framer
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Timeline
Sep 15, 2025 - Jan 6, 2026
Clients
ATQLeads
