Beauty Campaign Redesign — Bruna

Beauty Campaign Redesign — Bruna Tavares x Coca-Cola A complete creative redesign for a beauty and cosmetics campaign, developed to elevate the product from a standard catalog presentation into a more premium, immersive and advertising-driven visual experience.

The creative direction was built around the strong visual equity of Coca-Cola red, using deep crimson tones, metallic reflections, glossy surfaces and illuminated particles to create a bold, energetic and instantly recognizable atmosphere. The result is a visual language that feels luxurious, modern and highly commercial while preserving the playful character expected from a beauty collaboration.

The concept combines beauty editorial photography with high-impact product advertising. The product is presented both in isolated hero compositions and in lifestyle imagery with a model, creating a complete campaign ecosystem that moves from product discovery to aspiration and use. Powder explosions, cosmetic swatches, reflective textures and controlled highlights were introduced to reinforce the makeup category and create movement, depth and sensory appeal.

The visual hierarchy was intentionally designed to keep the product as the protagonist. Strong contrast between the metallic red packaging, darker backgrounds and illuminated cosmetic textures creates immediate focus, while close-up compositions reveal packaging details, color, finish and application context.

Typography and branding follow a clean and premium approach, allowing the Coca-Cola x Bruna Tavares identity to remain prominent without competing with the visual composition. The aesthetic is contemporary, polished and adaptable to different campaign formats, from product-focused advertising to editorial beauty content.

A redesign was developed for a new campaign, allowing a clear before-and-after comparison between the previous catalog imagery and the new professional visual direction. The updated assets were created to strengthen perceived value, improve product presentation and build a more cohesive commercial identity across e-commerce, digital ads, marketplaces, social media, websites, emails and blogs.

The final result is a campaign that combines brand recognition, beauty storytelling, premium product photography and conversion-oriented art direction, transforming the product into a stronger and more desirable visual asset.

Creative Direction · Beauty Campaign · Product Redesign · Cosmetics Advertising · Art Direction · E-Commerce Design · Digital Ads · Marketplace Creative · Social Media Design · Product Photography · Campaign Visuals