And if you have ever worked for a Millenial client you know exactly what I am talking about. But here is the thing, I have realised. Sometimes, the product that fulfil the purpose is not the most put together, aesthetic or a clean design. Some audiences respond to these "UGLY" designs better. Once this was my mindset I was free from the expectation from my own design and instead put the focus on what the client wants and how to advise them so that the design ALIGNS with their audience and signals the branding they want. In conclusion, I have range.