A bold visual identity for a German bakery that blends brutalist aesthetics with a soft core.
This branding explores the contrast between rough textures and delicate taste - much like a good sourdough. Raw concrete backgrounds meet elegant typography, while surreal collage imagery hints at the craft and care behind each loaf.
Everything was designed to feel intentional, from the monochrome palette to the minimal layout and tone of voice. It’s bakery branding with a twist - both playful and precise.