Project goal : FixitWaves.com faced several hurdles before the revamp:
1. Low Google Visibility: The site wasn't ranking well on Google, limiting its visibility to potential customers.
2. Lack of Content: Minimal textual content made it difficult for search engines to understand the site's offerings.
3. Poor Image Quality: Low-quality images failed to showcase the shop's professionalism and capabilities.
4. Outdated Design: The old design did not reflect modern aesthetics or user expectations.
SOLUTION:
1. Local SEO Optimization: I conducted an in-depth analysis of local keywords and phrases related to tech repair services in their area. By implementing strategic local SEO techniques, we ensured the store appeared prominently in local searches.
2. Content Enhancement: I developed high-quality, informative content that showcased FixitWaves.com's expertise in tech repairs. This helped search engines understand their services and improved their chances of ranking higher.
3. Quality Imagery: I replaced low-quality images with high-resolution visuals that captured the shop's professionalism. Clear images showcased their repair process, boosting user trust and engagement.
4.Responsive Design: A responsive design was crucial for ensuring a seamless browsing experience across all devices, from desktops to smartphones. This improved user engagement and reduced bounce rates.