Design & Dev. 𝗚𝗺𝗮𝗶𝗹 𝗨𝗻𝗶𝗾𝘂𝗲 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿.

Project Overview

Build an incredible design that leave readers impressed. 

• Needed a way to stand-out when sending newsletters and information to audience.

Re-design Process

• Started with industry do's and don'ts on signature writing
• Built several variations until final one
• Looked at email design and tools to do it in
• Found Figma to be best, as software have limitations, trials and wanted full freedom.
• With a plugin in Figma, and a specific design, I outputed the desired vision within 2-3 days as an editable HTML format within the gmail itself.

Challenges

• Lack of trials for exporting the HTML code meant there was little room for error and redesign.
• The HTML had a size limit of 120mb, and assets needed to be maintained within that range. Adding multiple gifs proved difficult (3+ aimed, settled on 2).
• Preview was used often, and exporting only at critical paths for the project
• Building from scratch UI assets, Graphical, and 3d (blender, cad) going together into a flow that tells a compelling story, whilst being unique.

Gmail Design





Results

• Gmail signature and design were used in several mails that increased the reply rate from 5% to 16%.
• It was found difficult to edit it and purpose it for full outreach, thus maintained for key moments, updates, and monthly value newsletter.