Gmail Design for out-of-this-world impression

Linu Foghis

Digital Marketer
UX Designer
UI Designer
DaVinci Resolve
Figma
HTML5

Project Overview

Build an incredible design that leave readers impressed. 
  • Needed a way to stand-out when sending newsletters and information to audience.

Re-design Process

  • Started with industry do's and don'ts on signature writing
  • Built several variations until final one
  • Looked at email design and tools to do it in
  • Found Figma to be best, as software have limitations, trials and wanted full freedom.
  • With a plugin in Figma, and a specific design, I outputed the desired vision within 2-3 days as an editable HTML format within the gmail itself.

Challenges

  • Lack of trials for exporting the HTML code meant there was little room for error and redesign.
  • The HTML had a size limit of 120mb, and assets needed to be maintained within that range. Adding multiple gifs proved difficult (3+ aimed, settled on 2).
  • Preview was used often, and exporting only at critical paths for the project
  • Building from scratch UI assets, Graphical, and 3d (blender, cad) going together into a flow that tells a compelling story, whilst being unique.

Gmail Design





Results

  • Gmail signature and design were used in several mails that increased the reply rate from 5% to 16%.
  • It was found difficult to edit it and purpose it for full outreach, thus maintained for key moments, updates, and monthly value newsletter.



Partner With Linu
View Services

More Projects by Linu