WEBSITE TRAFFIC OPTIMIZATION.

Aminat Abdul

eCommerce Marketer
UX Researcher
SEO Content Manager
Google Ads
Grammarly
Hotjar
Tentree
Goodfair
Allbirds

Transforming Websites into Traffic Magnets

For this project, I successfully optimized a client's website, resulting in a significant 60% increase in organic traffic. To achieve this, I followed a step-by-step approach, which included:
SPEED OPTIMIZATION: I conducted a speed optimization analysis using various tools and found that slow page load times were causing low traffic and high bounce rates. By compressing images, enabling browser caching, and minimizing CSS and JavaScript, I reduced the average page load time from 5 seconds to under 2 seconds. This improvement significantly enhanced user retention, increased organic traffic, and lowered the bounce rate.
CONTENT STRATEGY: Understanding the importance of content, a fitness blog started creating high-quality, relevant articles, videos, and infographics. By consistently updating the content and optimizing it for search engines and user engagement, the site achieved a 68% increase in repeat visitors and saw improvements in search engine rankings.
SEO NENHANCEMENTS: The next step i took was implementing a comprehensive SEO strategy, which included keyword optimization, meta tags, and acquiring quality backlinks. By creating content around targeted keywords and ensuring website pages were correctly indexed, this resulted in an increase in organic search traffic.
TECHNICAL SEO: I addressed technical SEO issues such as broken links, duplicate content, and site structure. Resolving these problems improved the site's crawlability and indexability.
In conclusion, Web optimization is more like a sprint than a marathon. The process involves quick and targeted actions to achieve noticeable results. In this particular case, it took approximately one months for the client to start seeing significant improvements. The client was very pleased with the outcomes, which included increased site performance, better user engagement, and higher search engine rankings. This experience underscores the importance of a well-executed optimization strategy in achieving timely and impactful results.
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