Google Ads Performance Max Campaign for Shoe E-commerce

This project involved running a Google Ads Performance Max Campaign for a U.S.-based e-commerce brand specializing in shoes. The primary goal was to generate high-quality leads and drive conversions through a data-driven, full-funnel advertising strategy.

The Performance Max campaign was designed to utilize Google’s entire inventory, including Search, Display, YouTube, Gmail, and Discovery networks, ensuring maximum reach and visibility. We optimized the campaign for lead generation, targeting customers actively looking for stylish, comfortable, and durable footwear.

Platform: Google Ads (Performance Max)

Objective: Lead Generation & Sales Conversion

Location: United States

Target Audience: Fashion-conscious, online shoppers (ages 18–45)

Optimization: Real-time asset performance tracking, conversion-focused bidding

Results: Increased qualified leads, improved ROAS, and enhanced brand visibility

This campaign demonstrates strategic use of Performance Max to scale e-commerce sales in a competitive market by blending creative assets, automation, and customer intent data.