OB39 Automotive Giveaway Campaign

Client: Own Boss Supply Co. Industry: E-commerce / Automotive Giveaway Platform: Shopify + Klaviyo (Email) + Webflow Campaign Type: 360° Giveaway Marketing (Email + Landing Pages + Merch Bundle UX) Project Timeline: 4 Weeks

To launch and scale OB39, a high-value automotive giveaway featuring:

A 2024 Orange Ford F450 Platinum

A 2025 Load Trail Gooseneck

A 2022 CAT 259D3 Tracked Loader

The campaign required not just engagement — but massive entry stacking. The goal: maximize conversions per order, drive urgency through segmented email flows, and maintain design consistency across product drops, countdowns, and last-minute pushes.

We built and launched a full-funnel experience that included:

✅ 1. Hero Landing Page Design

📍 File: [Resend OB39 (1) - Copy.png]

Focused on first impression impact — hero truck visual, glowing CTA, key product callouts

Mobile-first structure (90%+ traffic)

Conversion-focused section order: Hook → Proof → Product Features → Urgency Blocks

Highlighted 75X stacking logic with merch tie-ins

✅ 2. Countdown Variant Pages

📍 File: [OB39 Final Week-Starts RE-SEND.jpg]

Real-time countdown urgency block ("5 DAYS LEFT")

Revised merch stacking visuals with entry multipliers

Clean hierarchy to ensure scannability in < 4 seconds

Tone: bold, all-caps headlines to match truck’s aggressive style

✅ 3. Black Friday + Bonus Push

📍 File: [OB40 Milwaukee Weekend + BFCM Reminder (Black Friday Push).jpg]

Dual promo: OB40 launch + OB39 bonus entries via BFCM code

Bonus trigger: “Use BFCM2025 to get 5,000 entries”

Tiered urgency: time countdown + visual stack of Milwaukee tools

Segmented for cart abandoners and merch buyers

✅ 4. Seasonal Campaign Theme

📍 File: [OB39 Happy Halloween (1).jpg]

“No Tricks. Just Treats.” — Halloween positioning for mid-campaign reactivation

Used high-contrast orange-on-black theme to amplify visual punch

Recapped vehicle specs in clean, bordered blocks for easy skimming

Smart use of candy-like typography + callouts to make 50X entries feel “seasonal”

Stacking Mechanics UX: Visualizing each product tier with corresponding entries dramatically boosted AOV.

Urgency Layers: Stacking time-limited entry multipliers + holiday bonuses created multiple re-engagement points.

Brand Consistency: Despite weekly visual shifts (Halloween, BFCM), the identity (fonts, grid, glow, CTAs) stayed aligned.

+412% increase in conversion rate over previous OB campaign

Over 117,000 total entries tracked

Campaign resulted in record email click-through rates (CTR: 18.6%)