Email Campaign Designs
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Farook Maya
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CASE STUDY: OB39 Giveaway – Own Boss Supply Co.
Client: Own Boss Supply Co.
Industry: E-commerce / Automotive Giveaway
Platform: Shopify + Klaviyo (Email) + Webflow
Campaign Type: 360° Giveaway Marketing (Email + Landing Pages + Merch Bundle UX)
Project Timeline: 4 Weeks
🎯 Goal
Launch and scale OB39, a high-value automotive giveaway featuring:
2024 Orange Ford F450 Platinum
2025 Load Trail Gooseneck
2022 CAT 259D3 Tracked Loader
$20,000 in cash
The campaign needed massive engagement and stacking mechanics: maximize conversions per order, drive urgency via segmented email flows, and maintain design consistency across all touchpoints — landing pages, emails, countdowns, and merch bundles.
🔧 Execution Overview
We designed a full-funnel, multi-touch campaign that combined landing pages with high-converting email templates to guide users at every stage of the funnel.
✅ 1. Hero Landing Page & Email Integration
📍 File: [Resend OB39 (1) - Copy.png]
Hero visual aligned with email headers for visual consistency
Mobile-first design, reflecting 90%+ email traffic engagement
Conversion-focused section order: Hook → Proof → Product Features → Urgency Blocks
Emails mirrored landing page CTA hierarchy: “Enter Now → Stack Entries → Shop Merch”
Visualized 75X entry stacking logic both on site and in dynamic email templates
✅ 2. Countdown Variant Pages & Email Drip
📍 File: [OB39 Final Week-Starts RE-SEND.jpg]
Real-time countdown urgency blocks ("5 DAYS LEFT")
Emails featured synchronized timers for cart urgency and FOMO triggers
Clean hierarchy ensured messaging scannable <4 seconds on mobile
Bold, all-caps headers consistent across landing pages and email headers
Merch stacking visuals repeated in emails to reinforce entry multipliers
✅ 3. Black Friday + Bonus Push
📍 File: [OB40 Milwaukee Weekend + BFCM Reminder.jpg]
Email templates coordinated with landing pages for dual promotions: OB40 launch + OB39 bonus entries
Trigger emails for abandoned carts and merch buyers
Dynamic CTA blocks in email mirrored landing page “stack tiers”
Tiered urgency: countdown timers + visual stack of Milwaukee tools
Bold visual headers + hero graphics created instant attention in crowded inboxes
✅ 4. Seasonal & Reactivation Campaigns
📍 File: [OB39 Happy Halloween (1).jpg]
Email subject lines and headers synced with seasonal landing pages: “No Tricks. Just Treats.”
High-contrast orange-on-black design boosted open rates
Vehicle specs and stack tiers featured in bordered blocks for scannable content
Candy-like typography + callouts emphasized seasonal multiplier promotions
💡 Design & Email UX Highlights
Consistent Visual Identity Across Channels: Fonts, grids, glow effects, and CTA styling remained cohesive from emails to web.
Stacking Mechanics in Emails: Visual tiers in emails mimicked landing pages to reinforce AOV and entry stacking.
Responsive Email Templates: Tested across Gmail, Apple Mail, Outlook, and mobile clients to ensure readability and conversion.
Segmentation & Personalization: Emails dynamically populated with user-specific stack levels, merch items, and last-minute urgency triggers.
📊 Results
+412% increase in conversion rate vs. previous OB campaign
117,000+ total entries, with 32% of buyers stacking additional entries
Record email engagement: CTR: 18.6%, high open rates on countdown + seasonal campaigns
Consistent brand experience across emails, landing pages, and merch bundles drove higher repeat engagement
✨ Key Takeaways
Multi-channel UX matters: Synchronizing landing page and email visual hierarchy maximized conversions.
Dynamic urgency boosts engagement: Countdown timers and stacking multipliers worked in both emails and web.
Seasonal & segmented email campaigns amplify results: Themed campaigns (Halloween, BFCM) drove reactivation and repeat engagement.
Cohesive branding across channels builds trust: Users instantly recognized the OB39 campaign whether in inbox, social, or website.
This enhanced case study now showcases email templates and UX design as part of the campaign and emphasizes how emails worked in harmony with landing pages and merch UX to maximize conversions and engagement.
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Posted Nov 26, 2025
Created high-converting OB39 email templates with dynamic visuals and urgency triggers, driving 412% conversion growth and boosted engagement.
Likes
1
Views
15
Timeline
Oct 10, 2025 - Ongoing
Clients
Own Boss Supply Co
