Launch and scale OB39, a high-value automotive giveaway featuring:
2024 Orange Ford F450 Platinum
2025 Load Trail Gooseneck
2022 CAT 259D3 Tracked Loader
$20,000 in cash
The campaign needed massive engagement and stacking mechanics: maximize conversions per order, drive urgency via segmented email flows, and maintain design consistency across all touchpoints β landing pages, emails, countdowns, and merch bundles.
π§ Execution Overview
We designed a full-funnel, multi-touch campaign that combined landing pages with high-converting email templates to guide users at every stage of the funnel.
β 1. Hero Landing Page & Email Integration
π File: [Resend OB39 (1) - Copy.png]
Hero visual aligned with email headers for visual consistency
Cohesive branding across channels builds trust: Users instantly recognized the OB39 campaign whether in inbox, social, or website.
This enhanced case study now showcases email templates and UX design as part of the campaign and emphasizes how emails worked in harmony with landing pages and merch UX to maximize conversions and engagement.