I edited a set of direct-response video ads for Growth Edge, a performance marketing agency that scales e-commerce brands on paid channels. The brief was a talking-head, VSL-style creative designed to convert cold traffic on Meta, matching the polished editing style the agency already uses on its own website while pushing the pacing and visual clarity even further.

The project covered two main ad bodies plus 15 hook variations cut onto them for systematic A/B testing across Meta campaigns. Each version was finished with custom motion graphics, kinetic typography, and animations layered directly over the presenter's footage, supported by relevant b-roll and full sound design. All final ads were rendered and delivered in 4K, ready to launch.

I worked closely with the client from start to finish, aligning early on scope and style, sending a test edit first for approval, and iterating through multiple rounds of revisions on both the body and the hooks. I integrated the assets and b-roll provided by the team, matched the look of their existing VSL, and reworked hooks to run the animation over live footage of the speaker instead of static backgrounds, keeping every variation consistent while still giving the campaign enough creative diversity to test at scale.

Video editing, motion graphics, animation, kinetic typography, sound design, b-roll integration, and 4K rendering for paid-social ad creative.